This page covers what most fundraising companies don't cover with their groups. Most are too interested in offering out of this world profit percentage in order to get your business, as if somehow there is a connection between % and what you take to the bank. (Ask Walmart how that works.)
So far I've never seen a school take profit % to their bank. They always take profit! And the crazy people at the bank could care less what the percentage was. Really, they don't even ask! They'll never say, "Oh, you must have gotten a really high profit percentage." If they say anything at all they'll say, "Wow, you must have had a really big sale!"
That's What This Page Is About...
Helping You Have A "Really Big Sale!"
Like Rain Makes Nice Flowers... Prizes Are What Makes Higher Sales and Higher Profits! (This prize section is a little long, but it is worth reading.)
The information on this page is the main reason you see such a HUGE INCREASE
in sales for our groups these past years. (You'll see an example of that further down the page.) Call 1-800-473-7602 to get more
details on our prize programs. We have one for every type of group!
Motivating Prizes
(This is a "Regular" prize program.)
Now... Top This All Off by Adding a $100 Bill to
One of the 5 Item Prizes and You Have Yourself
A Very Excited Bunch Of Students! (And Parents)
The results that you see below show the effect this has on a school fundraiser.
If you
keep doing the same thing year after year, why would you expect to get
different results from what you did in previous years?
You can change the products that you sell, but you will still do roughly
the same amount as you did the year before unless you do something to change
the minds of the students who usually don't sell anything. The results of the
groups listed below did various types of fundraisers. Some sold cookie dough,
some sold wrapping paper/Christmas gifts, some sold candles and so on. The products that
you sell have less effect than you might think on the success of your sale. You
could do very well selling $5.00 bills for $10.00 if you motivate your students correctly!
With our new philosophy on prizes, the average sales per student went up 40 - 400%.
We had a school that went from a $5,600 sale last fall to a $46,000 in sales this year
with the same number of kids as the year before! All it takes is a little change in the
way you do your prizes! Below are the results that a change in the prize program did
for some other groups!
Learn "How" To Do Your Prizes Right!
This video will explain the "How!"
The following examples illustrate the difference that proper "program
management" can make.
Organization
# of
Sellers
With
Regular or
No Prizes
With Suped-Up
Prizes
Mitchell Intermediate
1200
$68,000
$112,341
Kaufman Elementary
1000
$65,000
$98,826
Ellisor Elementary
850
$45,000
$75,049
Acton Elementary
675
$N/A
$61,022
Thornton Elementary
450
$22,900
$39,700
CJ Harris Elementary
980
$39,000
$56,700
Cedar Park Soccer
1050
$55,200
$75,400
Stephenville HS Cheer
18
$7,900
$13,300
Mammoth Lakes Preschool
50
$3,500
$8,100
Sharpstown HS Seniors
220
$5,600
$19,300
Granger HS FCCLA
100
$3,500
$13,500
The Galloway School
195
$3,000
$28,340
Cub Scout Pack 85
52
$4,500
$16,700
Robertson Elem. 5th Grade
75
$2,400
$10,200
This list is many hundreds long, but I hope I've made my point... "Give BETTER Prizes... Get BETTER Results" Period!
I have a mom, Yolanda, in Memphis, Tenn. who put it better than I could ever have said it. (This is funny! :o)
"...a motivated child is a natural born seller, a kid can and will sell you your own toothbrush 3 times. I have yet to meet a parent, or relative that has not fallen victim to a kid selling something and we bought much more than we wanted or needed just so the child will win the prize he or she set their sights on. My little cousin sold me 10 buckets of the gourmet popcorn, talked me into sending more money so that he wouldn't have to use any of his allowance money to have it shipped from Houston to me. Of course, he didn't fail to tell me that I got a good deal because he was going to "waive"the gas fee to get to the post office. I asked him who taught him about waiving anything? He said my daughter did. Smile. Once the kids are motivated it's smooth sailing. We might as well be working for them. Agree?"
Now, the thing is that most schools only have about 25-30% of their students feeling this way about the prizes. Imagine what would happen if you had 60% of your students as determined as Yolanda's "little cousin?"
Last year we also started doing some incentives for the
teachers with spectacular results.
It wasn't your standard "teacher incentive" that you've probably seen or
done before. There is a way to get almost all the teachers in the school EXCITED about the
fundraiser! (No matter what you always seem to have a few "fuddy-duddies!")
Why did these groups have such large increases?
Because the prizes were actually things the students
Really, Really, Really
WANTED TO HAVE!!!
Most fundraising companies are more interested these days in “getting your business” than in actually coaching you in how to
run a school fundraiser to get maximum results.
Most will sell you on their product or their service or their profit percentage as the key point in a successful fundraiser. This is far from
the truth, and if you spend a few minutes thinking about it, you know this is true.
Prizes Are What Drive School Fundraisers.
If you do the average,everyday, run of the mill prizes, you will end up with average run of the mill
results. This is why schools that make a change in the way they do their prizes
double or more their previous sale.It
is not the product, service or profit percentage that makes the difference…
it’s the prizes.
Sneak a Peak at the 2008-09 Prizes
In Action
We provide and pay for the basic prize program. The "Souped-Up" prize program
works a bit differently than what you are probably used to, but if you use
them, we guarantee results! If you opt for the "Souped-Up" prizes we do
offer a guarantee that you WILL MAKE MORE PROFIT... or else! We put our money on the line, not your profits!
We also have standard prize programs, just like the regular fundraising companies have. So you do have the option to run your fundraiser with AIM the same ole way you been doing it. The choice is yours to make.
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