The single most important decision you make about
your cookie dough fundraiser is actually not about the cookie
dough...it's about the incentives you use to drive your sale. What is
one of the hottest products you can do for your new fundraiser?
Cookie Dough
When
running a cookie dough fundraiser you are at a distinct advantage over
other types of products. The advantage is that everyone likes cookies.
Try to think of someone that you know who does not like one kind of
cookie or the other. I bet that you could not think of one single
person.
Another advantage with this kind of fundraiser is that
the product is pre-sold. You do not have to worry about carrying around
a roll of tickets or a stack of cards. All you have to carry is a
brochure, an order pad, and a pen. Just visit the homes of friends,
neighbors, and relatives and make your sales pitch. No heavy lifting
involved.
Running a cookie dough sales is very straight forward
and simple. Your sales personnel (teachers, parents, students,
volunteers, etc.) simply present their sales brochure to potential
customers and then take orders, allowing them to choose what they would
like. Payment is collected from your customer at the time the order is
placed and your volunteer moves on to the next prospect. Pretty easy so
far isn't it?
On the specified ending date of your fundraiser all
of the orders and payments are collected from your sales force and are
submitted to your cookie dough supplier. Your order will arrive in two
to three weeks and be ready to distribute to your customers.
Cookie
dough fundraising usually requires no out of pocket expense and that is
a distinct advantage when trying to raise money for a cause. By
collecting your money up front, you also have your profit in hand much
quicker. When you use a post-pay method it will take much longer. The
income you can expect when using cookie dough as your fundraising
incentive is in the neighborhood of 40 percent.
As with any other
type of fundraising effort there are some additional expenses that you
must factor into your equation. These expenses might include added
prize incentives to help motivate your sales force.
Use cookie dough when conducting your next fundraiser and you will not be disappointed. Everyone loves cookies.
